Foreword.

Module 1.
Introduction

Module 2.
PR events

Module 3.
Understanding the media

Module 4.
Effective media releases

Module 5.
Preparing the newsmaker

Module 6.
Crisis management

Module 7.
Campaign strategy

Module 8.
PR tool kit

Conclusion.

CONTACT.

Please drop me a note and let me know if you found this primer or one of my training seminars useful, as well as your suggestions for how they might be enhanced: SRVanHook@wwmr.us

Steven R. Van Hook
Worldwide Media Relations
567 W Channel Islands Bvld #425
Port Hueneme, CA 93041   USA

http://wwmr.us

[Presenter's Bio]

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