Understanding the media
Effective media releases
Preparing the newsmaker
PR tool kit
Module 8: PR tool kit
The difference between an amateur and a professional,
so they say, is that the amateur borrows while the
professional steals. Go ahead and help yourself to any of
the following ideas and formats that may help your
sample releases received
good media response and placement.
The PR Newswire and the Business Wire provide extensive
repositories of media releases and corporate news
from companies worldwide.
These scripts are from a series of nationwide television
public service announcements on behalf of the
government of Ukraine, attempting to generate general
public support for economic reforms. We knew we had a
successful campaign going when a popular national
newspaper ran a parody of our spots.
This is a ghostwritten piece
prepared on behalf of a client organization,
submitted to nationally respected American
broadcaster Paul Harvey. He used the commentary on his syndicated radio show reaching
millions of listeners.
Should you put words in your
newsmaker's mouth? You bet. Especially if that's what
you're paid to do. Here's a sample speech written for an organization president to
deliver at an annual membership gathering.
Did you complete the crisis case
study exercise in Module 6? Suggest your
idea on a crisis situation media strategy, and find a
possible solution we've provided.
Conclusion: A few