Home.

Foreword.

Module 1.
Introduction

Module 2.
PR events

Module 3.
Understanding the media

Module 4.
Effective media releases

Module 5.
Preparing the newsmaker

Module 6.
Crisis management

Module 7.
Campaign strategy

Module 8.
PR tool kit

Conclusion.

Contact.

Crisis Management Case Study


You are a developer who has bought a large apartment building in the middle of Moscow occupied primarily by elderly people, and you plan to turn it into a luxury hotel. You are going to throw the old folks out so you can do this. The media love this kind of story, and they will likely portray you as a villain. Reporters will ask you why you are throwing the old people out on the street.

How might you respond to a reporter's questions?


Your Suggested Strategy:

Name:

Email:


Crisis Case Strategy: One possible solution.