Foreword.

Module 1.
Introduction

Module 2.
PR events

Module 3.
Understanding the media

Module 4.
Effective media releases

Module 5.
Preparing the newsmaker

Module 6.
Crisis management

Module 7.
Campaign strategy

Module 8.
PR tool kit

Conclusion

Contact

Media and Public Relations:

A Primer for Business & Government Leaders in
Russia and the FSU


This primer is transcribed from training seminars
delivered by


STEVEN R. VAN HOOK

in St. Petersburg, Perm and Saratov, Russia
and Kiev, Ukraine

funded by
THE KRIEBLE INSTITUTE
and the
UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT

Capstone Project for
J
ONES INTERNATIONAL UNIVERSITY


Copyright 2000 Steven R. Van Hook
All Rights Reserved


Foreword