Foreword.
Module
1.
Introduction
Module
2.
PR events
Module
3.
Understanding the media
Module
4.
Effective media releases
Module
5.
Preparing the newsmaker
Module
6.
Crisis management
Module
7.
Campaign strategy
Module
8.
PR tool kit
Conclusion
Contact
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Media
and Public Relations:
A
Primer for Business &
Government Leaders in
Russia and the FSU
This
primer is transcribed from
training seminars
delivered by
STEVEN
R.
VAN
HOOK
in St.
Petersburg, Perm and Saratov,
Russia
and Kiev, Ukraine
funded by
THE
KRIEBLE
INSTITUTE
and the
UNITED
STATES
AGENCY
FOR INTERNATIONAL
DEVELOPMENT
Capstone
Project for
JONES
INTERNATIONAL
UNIVERSITY
Copyright
© 2000 Steven R. Van Hook
All Rights Reserved
Foreword
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