Sample Courses > Business Communication Skills

Unit 3 Topics & Resources

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Steve Van Hook:
Please review the resource links and respond to the questions below.

<> Global Marketing Glossary
<> Write a Simple Plan
<> How to Conduct Market Research
<> Sample Marketing/Business Plan
<> Social Media Marketing
<> Search Engine Optimization (video)
<> Social Marketing (video)

Discussion Questions:

<> What are the key components of an effective marketing plan?
<> What social media do you use, and how do you use it?
<> Do you publish a website? Is it optimized for an international audience?
<> Have you ever participated in a marketing campaign for a social issue? How did  you do it?
<> Please post a brief outline you would use for a marketing/business plan.

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