Sample Courses > Business Communication Skills

Unit 4 Topics & Resources


Steve Van Hook:
Please review the resource links and respond to the questions below.

<> Public Relations Primer
<> How to Write a Public Relations Plan
<> Sample Media Releases
<> How to Improve Your Media Relations Skills
<> Effective Media Relations Articles
<> Crisis Management Articles
<> Effective Communication Appeals & Tactics (video)
<> Appeals Template
<> Demographics and Publics (video)

Discussion Questions:

<> What publics are you trying to reach with your communication campaigns?
<> What appeals might be especially useful for connecting to your publics?
<> What kinds of media have you worked with in the past or will in the future?
<> What kinds of public and media crises might be expected in your field?
<> Please prepare a sample media release using the sample release template provided above.


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