Course Discussions

Sample Courses => Business Communication Skills => Topic started by: Steve Van Hook on November 28, 2013, 10:26:52 AM

Title: Unit 3 Topics & Resources
Post by: Steve Van Hook on November 28, 2013, 10:26:52 AM
Please review the resource links and respond to the questions below.

<> Global Marketing Glossary (http://ucsb.wwmr.us/readings/market-glossary.htm)
<> Write a Simple Plan (http://ucsb.wwmr.us/readings/simpleplan.htm)
<> How to Conduct Market Research (http://wwmr.us/support/MarketingResearch.pdf)
<> Sample Marketing/Business Plan (http://ucsb.wwmr.us/readings/plan.htm)
<> Social Media Marketing (http://ucsb.wwmr.us/readings/SocialMediaReading.pdf)
<> Search Engine Optimization (video)  (http://wwmr.us/support/Tucker/Tucker.htm)
<> Social Marketing (video)  (http://wwmr.us/support/SocialMarketing/SocialMarketing.html)

Discussion Questions:

<> What are the key components of an effective marketing plan?
<> What social media do you use, and how do you use it?
<> Do you publish a website? Is it optimized for an international audience?
<> Have you ever participated in a marketing campaign for a social issue? How did  you do it?
<> Please post a brief outline you would use for a marketing/business plan.